Intercom Plan History: How Essential, Advanced & Expert Replace the Old Plans
Intercom has rebranded its pricing plans multiple times. If you're searching for Starter, Grow, Support, Engage, Accelerate, or Convert plans - here's what they map to today.
Current Plans (2023 - present)
Mapping Old Names to Current Plans
| Old Plan Name | Era | Current Equivalent | Key Features |
|---|---|---|---|
| Starter | Pre-2022 | Essential | Basic inbox, chat widget, help center |
| Support | 2020-2022 | Essential | Ticket-focused inbox, help center, Fin AI |
| Grow | Pre-2020 | Essential / Advanced (approx) | Growth features, depends on exact tier |
| Engage | 2020-2022 | Advanced | Outbound messaging, campaigns, automation |
| Accelerate | 2022-2023 | Advanced | High-growth features, advanced automation |
| Convert | 2020-2022 | Advanced / Expert | Conversion, sales chat features |
| Pro / Premium | Pre-2020 | Expert | Top tier features, enterprise support |
The Complete Plan Name History
Early Intercom offered tiered plans focused on company size. Starter was for small teams, Grow for mid-market, Pro and Premium for larger organisations. These plans were organised around conversation volume and feature access.
Intercom reorganised around use cases rather than company size. Support was for reactive customer service. Engage was for outbound customer communication and campaigns. Convert was for sales-focused chat and lead capture. This created confusion as many customers needed features from multiple products.
Intercom began consolidating. The Accelerate plan emerged as a mid-market option combining Support + Engage features. Legacy plan holders could stay on their plans but new customers got different options. This is the period that created the most naming confusion - the same features had different names depending on when you signed up.
The current structure. Intercom unified all products into a single workspace platform. Every plan includes all channels (chat, email, in-app), Fin AI at $0.99/resolution, and the help center. The distinction is now about features (automation depth, Lite seats, compliance) rather than communication channel.